As a corporate underwriter of the Women’s Fund, we asked BusinessWest to tell us why they chose to create the Women of Impact awards.
When BusinessWest decided a few years back to create a new recognition program to honor women in this region, the next big decision involved assigning a name to this initiative.
‘Women in Business’ would have been the obvious choice, and publications with similar missions and audiences have gone that route. But that would be short-sighted, and it would leave out a good number of women who are making a real difference in this community.
‘Women Leaders’ is another option, and it would certainly work, because these are the individuals that this program was created to identify —and celebrate.
But we chose ‘Women of Impact’ for a reason. When we hear that word ‘impact,’ we think of people who are influencing this region in some way, creating positive change, improving quality of life, and moving the needle on many of the important issues facing society. And while doing that, they may also be very successful in business as well.
We also chose ‘Women of Impact’ because there are countless ways to make an impact in this region —each one of them important in its own way. It was and is our desire to show the variety of ways that people, and especially women, can be impactful. We were quite successful with this assignment in our first year, 2018, and we can say the same for the class of 2019. The stories for this year’s class are each unique: